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Shared Collections ... Local Connections

Continuing Education and Events: 03/31 - Social Media and Marketing Your Library, Part 1

This guide contains current and upcoming events of interest to librarians, archivist, library staff, and others in Capital District Region.

Social Media & Marketing Your Library, Part 1

Thursday, March 31, 2016
9:30 a.m. - 12:30 p.m.
Schenectady County Public Library, Liberty & Clinton St, Schenectady NY
Presented by
Polly Farrington, owner of PA Farrington Associates

This workshop is co-sponsored by the Capital District Library Council (CDLC), Mohawk Valley Library System (MVLS), Southern Adirondack Library System (SALS) and Upper Hudson Library System (UHLS)

Most libraries create newsletters, advertise programs, and have web sites and social media accounts, but is your library using these tools most effectively to advertise your programs and reach your audiences? This fast-paced workshop will cover tools such as web sites, Facebook, Twitter, Instagram, and Tumblr. Beyond covering the mechanics of these tools, Polly will discuss what sorts of content your library should consider for these various mediums, timing of posts, quantity and quality of posts, evaluating your online outreach, and how an online presence can help your library.

Part 2 of this workshop will be offered in the Saratoga area on September 28. It will cover presentations, posters, newsletters, graphics, images and live video tools. Although we welcome participation in both workshops, it is not required. Each workshop contains separate content that can stand on its own

Presenter Bios:

Polly-Alida Farrington is a consultant and the owner of PA Farrington Associates, with nearly 20 years of experience providing technology related training, web project development and consulting services to libraries, library systems and schools.

This event is free but registration is required by Tuesday, March 29th.

Students will get the most out of this workshop if they bring a laptop or tablet.

Due to a limited number of seats, if you register and are unable to attend, please contact Susan D'Entremont at

Additional Resources

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28 Essex Street | Albany | New York 12206
Phone: 518-438-2500