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Continuing Education and Events: 11/19 - Using Google Search Data for Planning and Outreach

This guide contains current and upcoming events of interest to librarians, archivist, library staff, and others in Capital District Region.

Using Google Search Data for Planning and Outreach: A Webinar Viewing Event

Join us at CDLC to view this one hour webinar offered by Amigos Library Services. Participants are invited to stay after the webinar to briefly discuss the content. 

Webinar Title: What Does Your Community Want? Using Google Search Data for Planning and Outreach

Webinar Description: Librarians often rely on gut instinct or tried and true measures when deciding what to provide to their community. But is there any data that can help make these decisions? We've collected Google search data in 3000 library service areas, with some surprising results! In this hour-long session, we'll help you find data specific for your library and teach you how to use it. Knowing what your community wants will supercharge your outreach efforts and transform the way you select and evaluate resources.

Learning Objectives: 

  • Find and evaluate new sources of data, statistics, and information relating to your library
  • Identify strategies and construct tactics that are consistent with research findings

Target Audience: This course is suited for anyone involved with marketing, outreach, and leadership.

Prerequisites: None

Date:
Monday, November 19, 2018
Time:
2:30pm - 4:00pm
Location:
CDLC, Small Meeting Room
Categories:
  Continuing Education     Webinar  
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